Technology and Outlook
The chatbot technology
The technical implementation of the audio theater production for chatbot is based on the platform of the German software provider LoyJoy (Link to the website).
This platform is usually used for programming and operating extensive chatbot solutions for international brands and corporations such as Beiersdorf. Over 3.5 million chats have already been carried out with her.
We use various components of the platform for the audio theater production:
CMS
Content Management System (CMS) - for managing various media types, primarily audio modules, text messages and images
CRM
Customer Relationship Management (CRM) - for storing user profiles and customizing chatbot processes and audio content.
Machine Learning
Natural Language Understanding (NLU) - the machine learning component is used to process open user input (text form). In the future, even more individualized audio theater versions will be implemented using this AI module.
Gamification
Listeners are rewarded for certain interactions during the audio play. In the artistic debate, the internal point system serves, on the one hand, for motivation and, on the other, for critical reflection on these mechanisms
Future potential
The potential of the "Tingsy audio.theater" relates not only to the format of the audio theater itself (Level 1), but far beyond. The seamless transition to the "Tingsy Community" (Level 2-n) has already been created in the system.
Divided according to the perspectives from the user and marketer point of view, this innovation format offers a wide range of opportunities.
Level 1: Potential of the audio theater
- New, digital and globally available form of theater production.
- Linking high-quality, artistic standards with sustainable, didactic concepts (competence training).
- Demanding future narratives in the thematization of the synergy of art and technology.
- Use as an incentive and gift for customers, employees for inspiration, further training and innovative communication of (audio) art - for example as an "online theater ticket for a 14-day theater visit with added value" at the price of comparable online events).
- Integration options for sponsoring and product placements - subject to change.
After the pilot piece "Two Souls - One Choice" (# 2S1W), further audio plays in various languages and translations are planned (internationalization). Furthermore, the target group children and thus child-friendly audio theater productions are in the focus of development for us.
Level 2-n: potential of a community
- The community of all theater-goers (“finishers”) is viewed and promoted as a “special community”.
- Our motivation at tingsy audio.theater is the creation of a movement that wants to change the world for a better - and acts accordingly.
- The members of this community are offered various incentives and development prospects (in the closed area of the website).
- In the future, the community will be opened up to other artists and co-creatives.
- The original components and raw materials of the audio theater pieces are made available here for interested members and other artists as open source modules under Creative Commons. This opening creates further variants of the staging and viral content that is disseminated via the Internet.
- The knowledge of audio theater makers and artists is made available to the community in workshops and in some cases in exclusive advanced training / adventure trips. These additional income options in the product portfolio are used to finance new projects and innovation formats.
- Outside the community, Tingsy audio.theater is available for creative workshops, keynotes and consulting for innovation and communication projects.
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